Competition surrounds every business in a niche where there is a viable number of customers. In any market there are always some competitors who STAND OUT from the rest and dominate.
People know the market leaders by name and identity, they follow their blogs, open their marketing emails, comment on their social media pages and turn to them first when they want to buy. What do these market leaders have that you do not?
A clearly defined Unique Value Proposition
They make it known - loud and clear.
People know exactly what value these market leaders provide and how it benefits them.
Do you know precisely what value you provide?
Do your customers know?
If not, then it’s time to sit down and create your Unique Value Proposition right now.
With your Unique Value Proposition complete, everything in your business will become a lot clearer for you. It will drive all your decisions.
- Help you define the value you provide.
- Define the target market your want.
- Write your UVP in language your market will understand.
Who Is This Program For?
- Business owners and managers.
- Anyone who wants to create a winning business position in any kind of marketplace.
Identify the what unique value propositions are and why your need them.
Research Your Market
Identify and get to know your ideal target market using a variety of research techniques and develop detailed understanding of what they want and need.
Know The Competition
Use a variety of tools and tactics to discretely, legally and ethically spy on your competition and learn what they do right and where they go wrong.
Create An Unbeatable Product
Identify and develop a product or service that will blow away the competition and leave them eating your dust.
Create Your Own UVP
Confidently and competently write your own Unique Value Proposition.
Use Your UVP
Use the UVP to steer your brand, product and market development and your marketing communications.
Training is delivered online in a secure, private environment. Training materials are provided variously as text, video and audio files and PDF and spreadsheet downloadables (not all programs include all media formats). Access is available 24/7 for 12 months and can be extended if required. Personal coaching to guide you through the program and address your specific business situation is optionally available at signup and anytime during the program.
Who is this program for?
Small business owner, managers and staff who want to develop and improve their business, professional and personal efficiency, skills and confidence to plan and achieve success consistently and repeatedly.
What existing skills are required?
An interest in self-development, business planning and marketing communication, ability to use a browser, find your way around a computer and online service sites. Most importantly, the courage to learn something new.
What will it cost to implement what I learn in this program?
The new knowledge and understanding obtained in the program open the doors to many new activities to help your business. You will choose those that suit your business and your resources, including your time and budget. Every module includes activities that cost nothing extra in dollars. All activities need some input from you to give it your stamp and an investment of some time.
What if I find the learning curve too steep?
Work through this program in module order. Each builds on the others preceding it. Use the forum to ask questions and see . Request optional coaching for specific help from an experienced coach. You have 6 months access to the program so take your time. You can extend your access if you need to. Our goal is to help you build your business – tell us where you need help.
What happens when I sign up?
When you click the “Get Started” button you will be taken to our e-store. During the order process you will be given the opportunity to bundle in coaching options. When the transaction is complete your access accounts will be setup and you will receive your program welcome and login details by email.
What if I decide this program is not for me?
Let us know withing 14 days for a 100% refund. Online training is not for everyone. We understand that and we’re not about to charge you for something you will not benefit from. Some programs are offered in bootcamp (webinar series) format and other interactive formats.We also offer a “done for you” service to implement all or part of what’s presented in this program without any effort on your part. Just tell us your preference.