Branding 101

Designing a brand for your business product or service.

Branding 101 - Design a Brand for Your Business

Learn how to design a brand for your business, product or service that will set your offers apart and present a reliable, professional image to your customers.

Full access so you can start straight away.


A distinctive brand impresses customers and instantly lifts your credibility and  professional look.

But branding is more than just a snappy logo (although that helps).  It is about presenting your business and all that it stands for consistently and attractively, at every opportunity.

 "Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception. "
Ashley Friedlein

If branding is about shaping perception about your business that it should have relevance and resonance with your business. We steer you through a fast track process of gathering the vital information about your business that will make up your brand and shape public perception about your business.


Program Aims

  1. Show you what a brand is and why branding is important
  2. How to research your ideal customers to give your brand communication power
  3. How to define your brand
  4. How to design your logo
  5. How to integrate branding across your business.

Who Is This Program For?

  • Entrepreneurs
  • Business owners and managers
  • Marketing managers & assistants
  • Anyone who wants to give their business a unique and meaningful identity

What You'll Learn

  • Why Branding is Vital to Your Business

    What branding is and why branding is important to your business.

  • How Branding Works

    How branding works across every aspect of your business to build trustwith yoru customers.

  • Researching Your Market

    Learning about your ideal customers and what will communicate best with them.

  • Defining Your Brand

    Discovering and prioritising all the characteristics of your business that your brand will be represent.

  • Desiging Your Logo

    Rationally deciding on the elements you will use to create your brand symbol.

  • Integrating Your Brand Itentity

    Spreading your branding across the entire business.

PLUS additional modules, info-sheets, checklists, worksheets, references and forum access.

Training is delivered online in a secure, private environment. Training materials are provided variously as text, video and audio files and PDF and spreadsheet downloadables (not all programs include all media formats). Access is available 24/7 for 6 months and can be extended if required. Personal coaching to guide you through the program and address your specific business situation is optionally available at signup and anytime during the program.

Frequently Asked Questions

  • q-iconWho is this program for?

    Small business owner, managers and staff who want to create a meaningful and effective brand that will communicate quality and value to customers and underpin traditional and digital marketing activities.

  • q-iconWhat existing skills are required?

    Strong belief in your business offer and the desire to communicate business goals and values to your marketplace efficiently and effectively. An interest in marketing and business communication.

  • q-iconWhat will it cost to implement what I learn in this program?

    The new knowledge and understanding obtained in the program open the doors to many new activities to help your business. You will choose those that suit your business and your resources, including your time and budget. Every module includes activities that cost nothing in dollars. All activities need some input from you to give it your stamp and an investment of some time.

  • q-iconWhat if I find the learning curve too steep?

    Branding development and design follows follows a sequential path. Complete each lesson one at a time and don’t be concerned if the big picture does not snap into focus in the early stages.  It will before too long. Use the forum to ask questions and get answers from fellow students and your trainer. You can always get optional coaching for specific help if you need to.

  • q-iconWhat happens when I sign up?

    When you click the “Get Started” button you will be taken to our e-store.  During the order process you will be given the opportunity to bundle in coaching options. When the transaction is complete your access accounts will be setup and you will receive your program welcome and login details by email.

  • q-iconWhat if I decide this program is not for me?

    Let us know withing 14 days for a 100% refund.  Online training is not for everyone. We understand that and we’re not about to charge you for something you will not benefit from. Some programs are offered in bootcamp (webinar series) format and other interactive formats.We also offer a “done for you” service to implement all or part of what’s presented in this program without any effort on your part. Just tell us your preference.

Guaranteed to deliver information, capability, confidence and results beyond your expectations, provided you put in some time and effort to turn learning into action. If for any reason you are not 100% satisfied we'll gladly refund your money.

Full access straight away.

Coaching option available.

Risk free - Satisfaction guaranteed.

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